A Look into Experience Jackson’s 2023

Year after year, Experience Jackson maintains a jam-packed schedule full of activities for the community. Experience Jackson is Jackson County’s official tourism and visitor’s bureau, vital in boosting tourism, developing local pride, and driving economic development. They have had a remarkable year so far, involved with a multitude of events that have captivated locals and visitors alike. From the highly-anticipated Art, Beer, & Wine festival to the thrilling Aviation Day, there has been no shortage of entertainment in our community!

Additionally, Museum Day provided an opportunity for culture enthusiasts to explore the rich history and artistic treasures of Jackson. Let’s not forget the Downtown Jackson Cruise-Ins, which brought together car enthusiasts for an unforgettable showcase of classic and vintage automobiles. These are just a few examples of the fun events that Experience Jackson has sponsored this year. Experience Jackson continues to build partnerships with local businesses, organizers, and venues who work to draw visitors and stimulate growth.

As we look ahead to the rest of 2023, many are curious about what lies in store for Experience Jackson. Rachel Buchanan, Marketing & Development Manager, reveals exciting updates and anticipated returns to the City of Jackson. “We are very excited to be partnering with Under the Radar Michigan, a television show on PBS,” Buchanan said. Under the Radar is about discovering the people and places of Michigan and a travel series available to watch on PBS Thursdays at 8:30PM or streaming. “Experience Jackson is set to release an exciting new episode soon – through a Pure Michigan partnership highlighting Jackson.” 

This year, Experience Jackson will sponsor the first-ever Rockin’ the Tee Box, a music festival with Chamber member Apex Sports & Entertainment. Prepare to be transported back in time as you immerse yourself in the nostalgic sounds of the 90’s. The event will be on August 19th and features no less than four major bands from the era. Hit makers – The Verve Pipe, Marcy Playground, and Wheatus, are just a few of the great bands that will be there. In addition to the captivating music, there will be an array of other fun activities for the whole family to engage in, such as sand volleyball and mini-golf.

“We’re thrilled to have established the new ‘Jackson County Events & Festivals Group’ to encourage and be a resource to those who plan festivals and events,” Buchanan said. The creation of this group signifies Experience Jackson’s commitment to the community and its dedication to promoting a vibrant and thriving event culture, by providing a platform for collaboration and knowledge-sharing. 

Experience Jackson hopes 2023 brings in investment from people locally as well as those coming just to visit. They want more hotel stays, increased business at local eateries, and a continued positive perception of events, festivals, and attractions in Jackson. The Festival for the Arts, a multi-day event showcasing various forms of visual and performing arts, is scheduled to take place in Downtown Jackson in September. Additionally, October will bring the much-awaited Bride of FrankenFest to Art 634, promising “mad, magical and mystical artwork from the area’s most intriguing artists.”

Some memorable events from the past are being revived with greater impact and higher production value. The PBA/50 World Series of Bowling made its triumphant return this year, captivating bowling enthusiasts with its action-packed schedule at JAX 60. The Professional Bowlers Association (PBA) continues to hold its position as the leading global organization committed to the sport of bowling and its professional tournaments.

The Hot Air Jubilee, a beloved annual celebration, continues to captivate attendees with its summertime festivities, which are set to take place from July 21st to July 23rd. This year marks the event’s 40th anniversary, and will provide affordable family entertainment including the beauty, color, and thrill of hot air balloons as well as other unique and one-of-a-kind attractions. New this year will be the addition of the National Women’s Hot Air Championships, which has a commitment to continue for the next three years. This competition will invite numerous skilled female pilots from all corners of the country to come together and participate and promises to add even more excitement to this popular event.

The highly anticipated Gus Macker 3 on 3 Basketball Tournament is set to make a comeback on the same weekend as the Hot Air Jubilee. This high energy event is an absolute must-see. “Gus Macker is expanding their festival to be more accommodating and family friendly, with additional events and activities such as a cornhole tournament,” Buchanan said. Both events will feature an appearance by JACK the Elephant, Experience Jackson’s mascot and Director of Historical Importance and Community Fun. He will be competing in the Mascot Game at Gus Macker and greeting families at the Hot Air Jubilee. 

Experience Jackson is gearing up for the continuation of a busy and exhilarating year. In a determined effort to bolster the favorable image of Jackson County as a tourist hotspot, the organization is leaving no stone unturned. Their primary objective is to generate higher revenues and foster economic progress, all for the betterment of the local community. With unwavering dedication, their mission is set to make a significant impact. Experience Jackson continues its partnership with our Jackson County hotels to provide visitors with the perfect stay while they enjoy local events and attractions. Additionally, their membership with the Jackson County Chamber of Commerce allows them to join forces and expose more and more people to everything our vibrant city has to offer. Stay up-to-date on what’s next for Experience Jackson here.

If you’re interested in partnering with Experience Jackson on an upcoming event, fill out the form here.