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Brooklyn Based Naughty Candle Business Turns One

Let us introduce you to Ron and Amy Proffitt, proud Founders of Come to Your Effin Senses, a Veteran built, woman-owned family business that began in 2021 in the heart of Brooklyn, Michigan. They combine good smells with bad words to create unique, handmade candles that you can find online, at markets throughout Michigan, at retail partners throughout the country, and at their brick & mortar located in Brooklyn, Michigan.

Chamber staff got to talk with the Effin Team to learn about their business, as well as what they plan for their brick & mortar’s one year celebration.

When did you start Come To Your Effin’ Senses and why did you start the business? We started Come to Your Effin Senses three years ago out of our home during the middle of the pandemic. We originally started making the candles as gifts and were encouraged to sell them. We listed our candles on Facebook Marketplace and within 15 minutes, we had our first wholesale order. Three months later, we moved into a production site, which is now connected to our storefront.

When did you open the brick and mortar, and what have you learned since opening your doors? We opened the brick and mortar in April of 2023. Since opening our doors, we have learned how to curate items from other artists while staying true to our vibe. Something else we have learned is how to create an inventory system and become efficient with production, since a lot of the products in our store we make ourselves. There is a lot to having a brick and mortar, so we have a lot to still learn.

If you were giving advice to a business owner going from e-commerce to brick and mortar, what advice would you give? Get engaged in your community because the relationships you build are just as important as the products that you make. Don’t be afraid to take risks, and if there are things you don’t know, don’t be afraid to lean on someone who does. Also, remember to have fun. Brick and mortars are a great avenue for creativity.

How about advice for someone running a business with their whole effin’ family? Don’t do it…just kidding. Communication as business partners is very different from communication with family. We have had to learn our lanes and stay in them (yes, we are still working on this). Making sure everyone feels valued and heard is extremely important. Making time for team meetings helps ensure everyone is on the same page.

What’s your favorite product in the shop, and why? Amy’s favorite product in the shop is any shirt with words. Whether it’s our own merch or an artist who shares a similar sense of humor. Mads’ favorite product is the sugar scrubs. They not only feel amazing, they make a great addition to care packages. Ron’s favorite product is our candles. He handmakes all of them with pride, science and care. It makes him happy to see others love and appreciate the product he works so hard on. 

What can we expect in the next 1-3 years? Lots of growth! We are branching out to different areas with our vendor shows, we have built up a robust offering on Faire for our wholesale customers, and are collaborating with more businesses throughout the US. We hope to become a destination storefront for Michiganders and beyond.

When you stop into Come to Your Effin Senses at 124 S. Main Street (Brooklyn, MI), you’ll find far more than just their naughty candles. According to owners Amy & Ron Proffit, “we are more than makers or creators. For us, it’s about the relationships we build, and the experience customers have with our brand. Life is too short to be taken seriously, and we love to make people laugh!”

Join the Effin Team and the Chamber of Commerce on April 11, 2024 to celebrate one year of the Come to Your Effin Senses brick & mortar location! Store opens at 10am, ribbon cutting occurs at 11am with Irish Hills Chamber of Commerce, and late night shopping is available with snacks and drinks starting at 4pm.