How Experience Jackson Partners with Jackson County
Jackson County is known for a number of unique things: beautiful parks, a bustling startup community, delicious coneys, and an event calendar that is filled to the brim. One of Experience Jackson’s greatest pleasures is being able to build community partnerships to keep that calendar of events as packed as can be. You may have noticed the Experience Jackson logo at the finish line of a race, on the back of a volunteer’s t-shirt, or overheard their name on the mic at an event. You may wonder how those appearances come to be, or how Experience Jackson can partner with your business.
Experience Jackson’s mission is to strengthen the positive perception of Jackson County as a must-visit destination to increase revenues and stimulate economic development and growth for the community.
Bright Walls, in addition to Jackson’s more notable events, is a prime example of what a partnership with Experience Jackson can look like. The financial contribution Experience Jackson has made allows for an artist to paint the back of the shared Experience Jackson/Chamber of Commerce building. Luckily for the Chamber, the entire team and our community get to enjoy the mural on the back of our shared building for decades to come.
With that also comes social media promotion on each end, logoed materials throughout the festival, and other features. Though Bright Walls is showing Experience Jackson a bit of love, Experience Jackson also likes to highlight the organizations and events they sponsor, since it is a partnership after all. Experience Jackson highlighted the Bright Walls Finale in a recent blog, on their social media, and in their monthly newsletter. Sharing who Experience Jackson proudly partners with is one of the many benefits that come with allowing Experience Jackson to get involved in your event.
Experience Jackson is also getting involved face-to-face with the festival, with a booth in front of the office and their very own “Chalk Alley,” where children can come to the office the Friday of Bright Walls and create their own masterpieces along the side of the Chamber/Experience Jackson building.
Bright Walls is an excellent example of an event that draws people to Jackson and stimulates economic development. Investing in something that adds another layer of what makes our county great contributes to their mission of attracting people to the area, creating a livelier place to both live and visit.
When a sponsorship opportunity presents itself, the entire Experience Jackson team gets to review it; they decide as a team whether or not they should move forward with a partnership, and in what way. Each partnership is unique and individual and decided on a case-by-case basis. Some sponsorships look like a financial donation, but are not limited to gift baskets, presence at the event via vendor booth, or even an appearance by JACK the Elephant.
If you or your business are hosting an event and are excited about the opportunity to partner with Experience Jackson, you can send a request here. Or, if you or your business are hosting an event and want to publish it to Experience Jackson’s Community Calendar, click here.
