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Flagstar Bank Unveils A New Brand!

Following the acquisitions of Flagstar Bancorp, Inc. and Signature Bank by New York Community Bank, the three banks have unified under the Flagstar name, showing their commitment to helping customers, clients, and communities to take charge and thrive.

Flagstar Bank also unveiled a modern new visual identity and logo combining the best elements of the three legacy banks. Thomas R. Cangemi, President and Chief Executive Officer, said, “Energy and movement are a constant in today’s world and vital to financial success. That’s what our new identity is centered on—creating an energy from the strength of our people, expertise, and acumen. The star in our new logo stands for customer-centricity, the bedrock of our new identity. It’s symbolic of a multi-dimensional financial journey, the relationships we foster, and the unique energy we share in working together to thrive.” The new brand delivers a fresh look and symbolizes strength, stability, and confidence. It’s a sophisticated yet human brand that aspires to energize clients and communities and align Flagstar’s capabilities and expertise with their goals.

“The merging of NYCB’s and Flagstar’s operating systems—soon to be followed by Signature Bank—and national rebranding is an important inflection point in our history. It signifies the coming together of three philosophies, heritages, and brands, committed to growing stronger as one company aligned under the Flagstar name,” said Sandro DiNello, Executive Chairman. “We’re excited for our communities and stakeholders to fully realize the benefits of bringing our companies together. We remain confident in the strength of the Bank, and believe we are well-positioned to deliver the full range of our products, services, and expertise under a single foundation.”

DiNello added, “I want to give a special thanks to our talented teammates—9,000 strong—who have spent many months working toward this important moment and rose to the occasion to make today happen. Every decision that went into launching the new brand and integrating the companies, including a new website, logo and signage, and an elevated customer experience, was centered on a singular focus—aligning for our future as one bank.”

The Jackson County Chamber of Commerce celebrated this unification and rebranding with the local Flagstar Bank branches with ribbon cuttings at all locations on Tuesday, February 27th.